Marketing planing Assignment Example | Topics and Well Written Essays - 2500 words - 1

Marketing planing - Assignment Example Analyzing marketing plan of Boots UK Limited will be the essence of this paper while understanding the research problem in context to theoretical argument of various research scholars. Before going to this discussion, the researcher will try to understand the business matrix of Boots UK Limited. Boots UK Limited- Business Overview Boots was established by John Boot in the year 1849 and the company is headquartered in Nottingham, United Kingdom (Boots-UK, 2013a). Boots UK is the subsidiary of Alliance Boots which is a multinational pharmacy-led health and beauty group (Boots-UK, 2013b). Boots UK works in close partnership with pharmacists and medicine manufacturers in order to maintain steady flow of supply. The company focuses on three major business verticals such as pharmaceutical wholesaling & retail distribution, pharmacy-led health supplement distribution and beauty retailing (Boots-UK, 2013b). Although the parent company Alliance Boots has established its presence over 25 count ries but subsidiary Boots UK has not expanded its operation beyond UK and Ireland. Boots UK Limited (Boots) has expanded its retail operation with the help of establishing 2500 stores in UK and Ireland. The pharmacy chain serves more than 7 million customers every week and the company earns revenue over ?5 billion (Tata Consultancy Services, 2007). Task 1 Ans.1b- Careful analysis of the research work of Sheth and Sisodia (2006) reveals the fact that both product and service driven companies have started to look into marketing planning as a strategic move instead of perceiving it as a mere operational trick to generate brand awareness. Modern companies separately allocate resources for formulating and executing the marketing plan. Sheth and Sisodia (2006) argued that modern marketers have started viewing marketing plan as a means for generating customer satisfaction and loyalty. Modern marketing plan is created after conducting deep market research on consumer behavior, economic powe r index of customer, demography of customers, social dynamics of customers while in previous occasions, marketing plan was developed on the basis of product selling objectives. However, Wood (2008) pointed out that pattern of marketing plan changed in terms on inclusion of social elements in the planning phase. For example, modern marketers emphasize heavily on creating human touch points or human appeal through the marketing plan while in previous occasions, marketing plans were mechanical in nature. Capabilities of Boots UK Limited (Boots) can be assessed in terms of its resources which can be classified as tangible, intangible and human resources. Tangible Resource Intangible Resource Human Resource Capabilities Boots work as the subsidy of Alliance Boots which earns annual revenue of more than $40 billion with operating profit of $2billion. Hence, the group is in financially stable position to finance its marketing plan. Boots is market leader in UK’s pharmacy-led health and beauty with 2,500 distribution centres. Boots has got intellectual capital by establishing patent contract with leading pharmaceutical companies. Contract with pharmaceutical companies help Boots to sell generic drugs in exclusive manner to customers. The company maintains the heritage of 164 years which is greatest drive for building the brand equity for Boots. In many occasions, Boots

Figure in Humanities Essay Example | Topics and Well Written Essays - 2000 words

Figure in Humanities - Essay Example ssues such as temperance, abolition, education, and health care are all issues that have been impacted by Anthonys work in gaining the womens right to vote. Throughout the 20th century women would bring issues of social importance to women into the public discourse. The issues of civil rights, divorce law, and reproductive rights would manifest in the landmark decisions of Brown v. Board of Education and Roe v. Wade. The work of Susan B Anthony would forever alter the size, shape, and texture of government in America. The name of Susan B Anthony is indelibly connected with the feminist movement and the womens right to vote, and though her campaign for womens rights was relatively short, her singular intensity gave the movement its power. By some accounts, Anthony was no more than a minor character in the womans movement of the 19th and 20th centuries. She was not present at the Seneca Falls Convention of 1848 that is credited with bringing the plight of the oppressed woman into the national spotlight, and died 14 years before the passing of the 19th Amendment that gave women the right to vote (Chapman and Mills 3). Yet, because of her oratory skills at moving an audience, Anthony is still regarded as the "mother of all of us" (Chapman and Mills 3). In 1871 she toured the Northwest, and during a three month period gave speeches that would solidify the support needed for the right to vote in the Western states. During this tour she traveled 2000 miles and gave 60 lectures, while being dismissed by local newspapers as "being ugly, old (aged fifty one), and a spinster" (Blair 687). Yet, her work would have a monumental impact on the future of America. Humm writes that Anthony, "could not have imagined the radical transformation of the place and role of women in society wrought through the womens movement of the 1970s and beyond – perhaps the most radical change of the millennium and all within the past few years" (2). Anthonys dedication to the rights of women has